‘Online Influence’ english version expected June 2020

How to turn browsers into buyers? Passive viewers into active contributors? Or free memberships into paid ones? When you learn to applying proven behavior science, you will drastically improve your online results. Psychologist and webdesigner Joris Groen and persuasion expert Bas Wouters provide you with a complete and practical guide to online persuasion, containing over 40 success cases and over 150 illustrations of do's and don'ts .


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Cialdini about 'Online Influence'

‘With their new book, Bas Wouters and Joris Groen have given a true gift to those of us who want to become more influential online. In one place, they have provided current, scientifically-based information on the most successful forms of behavioral design, persuasive prompts, psychological motivators, practical applications, and more.

I was particularly impressed with the book’s advice on simple strategies for making online messaging more effective. For anyone working in online commerce, this book should not be missed.’

Robert Cialdini

New York Times best selling author of Influence and Pre-Suasion

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